The Rapid guide to starting a freelance copywriting business

In recent years, the gig economy has experienced rapid growth, with the pandemic amplifying its viability for many.

A growing desire for flexibility amongst today’s workforce means more and more working professionals are leaving behind their 9-5 office jobs in favour of freelancing.

And as businesses continue to work remotely and battle with cutting costs and downsizing workforces, they’re becoming increasingly dependent on the support of freelancers. In fact, statistics suggest as many as 90% of companies currently rely on freelance support to hit their targets.

So, if you’re thinking about starting your own freelance copywriting career, there’s no time like the present.

In this guide, we’ll cover everything you need to know about getting your freelance copywriting business up and running. Let’s get started.

What does a freelance copywriter do?

A freelance copywriter is a self-employed professional writer who creates content for various mediums, such as websites, social media, advertisements, blogs, emails, and much more.

But don’t let the name fool you; copywriters are more than just writers. They’re a skilful combination of advertising creatives, strategists, branding specialists, and salespeople.

They craft messages to captivate and influence a target audience, helping businesses and brands connect with their customers, drive engagement, and achieve their marketing goals.

Why pursue freelance copywriting?

Copywriting is a highly sought-after service, as it fills a critical need for any forward-thinking business.

If you already have experience working as a copywriter, then making the switch to freelance is likely to prove a lucrative option, since you have full financial control over your work, and can set your rates based on your expertise and value.

As well as the obvious gains in autonomy and independence, freelancing also opens up the doors to work on a diverse range of projects and clients. This helps keep work interesting and exciting, ultimately leading to a greater sense of fulfilment. In fact, a study from Upwork found that freelancers have greater satisfaction levels than non-freelancers and an enhanced work-life balance.

Getting started as a freelance copywriting business

One of the most appealing aspects of a career as a freelance copywriter is the fact that getting set up is relatively straightforward and requires minimal overheads.

Let’s take a look at the essentials you’ll need to launch your copywriting business and the steps you can take to ensure it’s a success.

1. Skills and expertise

While having formal qualifications can certainly be beneficial, it is not a strict requirement to becoming a copywriter. Copywriting is a field that primarily values creativity, writing skills, and the ability to understand and connect with target audiences.

Many successful copywriters have developed their skills through practical experience, self-study, and a strong portfolio.

It’s important to note that becoming a copywriter isn’t an overnight process. It takes time and dedication, and practice is key. The more you write, study, and seek feedback, the more you can refine your skills and become a proficient copywriter.

Whether you’ve been writing for years, or are just starting out, continuous learning is crucial. So, you might want to consider enrolling in a short course in creative writing or marketing to help improve your ability and gain valuable insights, feedback, and guidance.

Platforms such as Udemy, Coursera, Skillshare, and Hubspot Academy are a great place to start, and each offers a range of reputable short courses and online classes in a number of fields. When selecting a course, you’ll want to check out the content itinerary, instructor credibility, and reviews to ensure the course aligns with your goals and expectations.

2. Building a portfolio

As mentioned above, having an impressive portfolio to support you will be critical to your success. Potential clients will want to see published proof that you can write.

Your portfolio is a testament to your hard work and ability, and should showcase a variety of samples that highlight different writing styles, industries, and formats.

If you’re just starting out, this can be a little trickier to establish. Initially, you might want to consider offering some voluntary or discounted work for publications or companies that reflect your style, and are aligned with your values, desired field or sector, to help you build up your portfolio.

In terms of where you will host your portfolio, there are a number of options:

Your personal website

Creating a professional website is one of the best ways to showcase your copywriting. Platforms like WordPress, Wix, or Squarespace offer user-friendly website-building tools, allowing you to create a customised portfolio. Include a dedicated portfolio page with samples of your best copywriting projects, along with relevant details about each project.

A content-sharing platform

Specifically designed for creatives, sites such as Behance, Dribble, or Carbonmade offer a quick and easy solution to showcase your work. Simply upload your writing examples as a link or file, and it will be generated in an aesthetically pleasing and organised format, which you can customise to your preference, before sharing the link with prospective clients.

An online writing community

Similarly to a content-sharing platform, communities like Clippings.me or Contently are designed especially for writers. Create your profile, upload your work, and even connect with potential customers.

A PDF

Use graphic design software such as Canva or Adobe InDesign to create a visually appealing PDF portfolio that’s easy to share. You can choose from a number of professional templates, or start your design from scratch.

How you present your portfolio is entirely up to you, but remember to always keep it up to date by regularly adding new projects and removing outdated work.

3. Setting up as a sole trader

Freelance copywriters will typically choose to set up as sole traders. This means you’re classed as self-employed and must register for Self Assessment with HMRC.

You’re responsible for completing a tax return each year and paying any Income Tax and National Insurance owed to HMRC through Self Assessment.

While this is considered the most straightforward of business structures, with few regulations and administrative requirements involved, you will have unlimited personal liability for business debts, as well as any legal claims brought against you, so considering insurance, as detailed below, is advisable.

See also: Can a sole trader have employees? See also: 10 benefits of using accounting software See also: An essential checklist for business startups

Be sure to keep organised records of your finances, including income, expenses, invoices, and receipts, to help ease the Self Assessment process.

Additionally, you will need to register for VAT if your turnover is greater than £90,000 (2024/25 registration threshold) in a 12-month period.

4. Getting insured

While it is not a legal requirement for sole traders, it is highly recommended that you consider obtaining insurance to provide you with protection in unforeseen circumstances, as well as peace of mind.

It is especially important if you work with high-profile clients, handle sensitive information, or undertake projects with significant risk.

Professional Indemnity Insurance is a good option for freelancers, as it covers you against any claims of professional negligence, errors, or omissions in your work. It offers financial protection in case a client alleges that your services caused them financial loss or damage, and can help cover legal expenses, settlements, or damages awarded against you.

5. Defining your niche

While some copywriters will adapt their writing to suit a number of sectors and styles, others will choose to hone in on a specific area or industry which can prove advantageous.

By focusing on a niche, you can develop in-depth knowledge and expertise, allowing you to understand your client’s needs better, speak their language, and provide tailored solutions. This can help give you a competitive edge, as clients often value specialists who understand their industry or audience.

Not only this, but if there is technical knowledge involved in your niche, then this could earn you more financial reward.

Building a reputation within a niche can lead to repeat business and referrals. As a result, you can establish long-term relationships and a steady stream of clients, so it is certainly something to consider.

6. Software and equipment

Perhaps one of the most appealing aspects of setting up a copywriting business is the fact that it requires little in the way of overheads, making it incredibly easy and affordable to get started.

Here are the basics you’ll need to get up and running:

Computer and software

A reliable computer or laptop is essential for your copywriting work. You’ll want to invest in a machine that can handle the demands of writing, editing, and running software smoothly.

You’ll also want to ensure you have the necessary programs and applications for writing and editing, such as word processing software like Microsoft Word or Google Docs, along with grammar and spell-check tools, like Grammarly, to enhance the quality of your writing.

It’s also wise to ensure that your work is always backed up either via a cloud or memory stick, to save any mishaps from occurring if your software happens to fail, or your laptop becomes lost or damaged.

Internet Connection

A stable and high-speed internet connection is vital for research, communication with clients, and accessing online resources. Make sure you have a reliable internet provider that meets your needs.

Office space and utilities

Aside from a laptop and software, copywriters are fortunate enough to be able to operate from anywhere with a Wi-Fi connection – be it your own home office, your local coffee shop, or even a co-working space on the shores of Bali!

Depending on your preferences and work style, you may need to allocate space for a home office, or consider renting a co-working space.

Determine if you need a dedicated workspace, comfortable furniture, and adequate lighting, and consider the costs of utilities like electricity, heating, and internet connectivity, which can rise for those working from home on a permanent basis.

An inspiring workspace can have a hugely positive impact on your writing, so it’s crucial to find a setup that suits you and your work style.

7. Establishing an online presence

Having an online presence is vital for a freelance copywriter, to establish credibility and expand your visibility beyond your local area. As a copywriting business, online channels will be your primary route to networking and connecting with fellow professionals and clients.

A well-designed website, active social media profiles, and positive online reviews will instil confidence in potential clients, and demonstrate your professionalism.

As mentioned earlier, a professional website and/or a content-sharing platform are a great place to start and showcase your work. But there are plenty of other online avenues to think about.

Utilise social media

Social media is an effective tool for reaching your target clients and connecting with professionals. LinkedIn is particularly important for professional networking and spotting opportunities with potential clientele, but platforms like Twitter, Facebook, or Instagram can also be useful for sharing your work and connecting with your prime audience.

Engage in content marketing

As an expert in your field, a great way to capture the attention of your target audience is by sharing valuable insights and content relevant to copywriting, marketing, and your chosen niche. Create articles, cheat sheets, videos, or daily tips that will help potential clients. And post them on a regular schedule, so your audience will grow to recognise you as a thought leader in your industry.

Build an email list

You might also consider creating a monthly newsletter, sharing your content, interesting updates or exclusive promotions to stay connected with your audience and nurture potential client relationships. Add an opt-in incentive on your website and social media profiles to collect the email addresses of interested prospects.

8. Setting your rates

Knowing what price to charge clients can be difficult to gauge when you’re just starting out. Your rate will depend on a number of factors, including your experience, skill level, and the current market.

You should take some time to research what other copywriters at a similar level in skill to you are charging, and set your price accordingly.

While you’ll want your rates to be competitive, they should primarily reflect the value and quality of the work you provide.

There are also several freelance pricing models to consider:

• Day rate – a fixed flat fee that allows for easier budgeting and project planning. Day rates are most suited for projects with well-defined scopes and longer durations.
• Hourly rate – an hourly fee allows for billing based on the actual time spent on a project. This can be useful when project scopes are less defined, or when clients require ongoing support. This will require careful tracking of time.
• Word rate – a fee charged based on the number of words written for a client. This is commonly used in copywriting, especially for projects like articles, blog posts, or website content. Word rates can be beneficial for quick and efficient writers who can maintain quality while working at a fast pace.
• By retainer – a fixed rate on a monthly basis, for a pre-agreed amount of work.

The model you choose to use may vary, depending on the client and their individual requirements.

9.   Finding clients

Finding your first client may prove easier said than done, but once you secure that initial success, the rest should follow more naturally.

As well as establishing an online presence for yourself via your website and social media pages, there are a number of proactive strategies that can help you reach your target audience:

Referrals

Referrals can be a powerful source of new clients. Start by reaching out to your existing network, including friends, family, former colleagues, and previous employers. Let them know about your copywriting services, and ask if they can refer you to anyone in need of a copywriter.

Online marketplaces

Freelance platforms like Upwork, Freelancer, Fiverr, and PeoplePerHour can be a great place to find projects and build up your client base. Your success on these sites will largely be based on a compelling profile, impressive portfolio, and competitive pricing.

In some cases, you can actively bid on projects, whilst in others the client will approach you directly. Be prepared to communicate professionally and promptly, and ensure you’re consistently delivering high-quality work to build a positive reputation.

Collaboration

Reach out to marketing agencies and fellow freelancers who may require copywriting services for their clients.

Agencies often seek freelancers to provide overflow support or contribute to ongoing projects for their clients. Freelancers in related fields have the chance to enrich their own projects by leveraging your services. As time goes on, this mutually beneficial relationship can expand both ways, allowing you to connect clients with other freelancers who can offer supplementary services when the need arises.

Networking

Attend local or virtual networking events, industry conferences, or workshops relevant to copywriting marketing, or your niche. Here you’ll be able to engage with fellow professionals, exchange business details, and build relationships.

You might also want to consider joining professional associations or organisations, such as ProCopywriters, to connect with potential clients and stay updated on industry trends.

10. Continuous professional development

As a freelance copywriter, it’s essential to stay updated with the latest trends, techniques, and industry practices. Continuous professional development plays a crucial role in honing your skills, expanding your knowledge, and staying ahead of the competition.

Make it a habit to invest time and resources in learning opportunities that enhance your copywriting abilities. As well as engaging in local events and online courses, as covered earlier, join industry forums or discussion groups to stay connected with fellow professionals and learn from their experiences.

By embracing a mindset of lifelong learning, you can continuously improve your craft, adapt to changing market demands, and deliver exceptional results for your clients.

Wrapping up

Remember, success in the freelance copywriting business takes time, dedication, and continuous learning. But with passion, perseverance, and the right strategies, there’s no reason why your copywriting business shouldn’t be a success.

We hope you’ve found this guide useful, and that it’s provided you with enough information to take the leap into setting up your freelance copywriting business.

If you have any questions, please leave us a comment below and we’ll come back to you as soon as possible.