Amelia French is Director of Operations at Rapid Formations, where she oversees the management and development of the company’s customer-facing departments. Her role focuses on ensuring that operational processes, customer support functions and internal workflows operate efficiently while maintaining high service standards for entrepreneurs and small business owners.
She also plays a key role in maintaining the company’s customer support platform and developing AI tools that support and enhance the customer experience.
Amelia joined Rapid Formations in 2019 and has progressed through several roles within the organisation, including Company Formation Executive, Customer Liaison Manager, Service Improvement Manager, Sales and Support Team Assistant Manager, Head of Sales and Support and Associate Director, before becoming Director of Operations in 2024.
Amelia’s areas of expertise include operational management, service delivery and the development of customer support systems within growing businesses. She also has experience in sales and support team management, service improvement initiatives and the operational processes that support company formation services.
Her work focuses on maintaining efficient operational structures that enable businesses to deliver reliable services to customers.
Through her leadership roles at Rapid Formations, Amelia has developed a strong understanding of the operational and administrative processes that support entrepreneurs when starting and managing UK companies.
Her background in customer service and service improvement informs her approach to operational management, with a strong focus on improving service delivery, streamlining workflows, and supporting customer-facing teams to deliver consistent, reliable support.
